Noon (Social Campaign)

For restaurant NOON in Maastricht, Muvipro produced a music video for ‘Hier op het Terras’, NOON’s own music single. The project was developed as a creative campaign centered around the restaurant.

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Instead of a traditional hospitality campaign, NOON chose a musical and cinematic brand expression. The music video brings together different guests, staff members and terrace moments in one summery storyline. The goal was to present NOON not only as a restaurant, but as a meeting place by the water: lively, warm, accessible and recognizable to a broad audience.

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Muvipro was responsible for the direction, production, shooting schedule, cinematography, drone coordination and post-production of the music video. Within one compact shooting day, the team captured multiple storylines, extras, boat scenes, drone footage, terrace scenes and golden hour moments around NOON and Maastricht.

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The campaign was designed to generate online attention for NOON, the single and the music video. The video supports NOON’s brand experience by combining hospitality, music, storytelling and a strong sense of location in one recognizable visual campaign.