Objective of the campaign:
How do you create a connection between an already successful restaurant and its new sister branch?
With that question in mind, we started brainstorming. With the opening approaching fast, we had less than two weeks to pull off this campaign. The client asked, and we delivered.
The storyline follows two customers who just heard there’s a new kid in town: Restaurant Mijn Streek. It’s all over the news, and they can’t wait to visit.
To highlight the restaurant’s unique location and surroundings, we included aerial shots to give viewers a clear sense of place. To emphasize that the restaurant is located on a rooftop, we used long parfocal zoom lenses to really amplify this aspect.
With a few added VFX elements, we created an up-tempo, fresh, and accurate representation of their vision.
Enjoy!
Director: Arthur de Weerdt
Producer: Daniel de Weerdt
Production Company: Muvipro Films
Director of Photography: Arthur de Weerdt
1st AC: Eduardo Soares
Talent: Senna van Glabbeeck & Kiki Starren
VFX 2D Effects & Compositing: Arthur de Weerdt
Edit & grade: Arthur de Weerdt
Client: Noir Label Group