CHALLENGE
Rebell Works aims to show students that their ambitions truly matter. Their mission is not only to support young people in finding an internship or job, but also to connect them with projects and companies that align with their personal dreams and vision. The challenge was to translate this story in a way that feels inspiring, activating, and relatable for students who are shaping their future.
APPROACH
We made the message clear by showing that if you remain stuck in your daily routine, your life will stay the same. Only when you decide to take action does real change happen. This choice becomes the starting point for growth and development. With this contrast at the core, we built a campaign that challenges students to take ownership of their own path.
By reinforcing this idea visually and narratively with energetic imagery and a strong call-to-action, we positioned Rebell as the place where students can take that first step toward real change.
Production Company Muvipro
Director Arthur de Weerdt
Producer Daniël de Weerdt
PA Simon Claessens
DOP Sander Pieters
VFX Oprah VFX
Cast Olivia de Weerdt
Grade Het Kleurhuis