During Miami Music Week 2019, Muvipro partnered with Protocol Recordings to produce a cinematic recap that captured the atmosphere, energy and international reach of one of the electronic music industry's most influential weeks. The objective was to create engaging visual content that reflected both the Protocol brand and the unique experience surrounding its events.
Rather than producing a simple aftermovie, the creative approach focused on telling the story of the week through a combination of live performances, behind-the-scenes moments, audience interactions and the vibrant atmosphere of Miami. By combining dynamic cinematography, drone footage and professional photography, the production captured both the scale of the events and the personal moments that made the experience memorable.
Throughout the production, Muvipro was responsible for creative direction, filming, drone operation and photography. Every shot was carefully selected to create a fast-paced and visually engaging recap that matched the energy of the music while maintaining a premium and cinematic look.
The final production provided Protocol Recordings with versatile content for marketing, social media and brand communication, helping extend the impact of Miami Music Week beyond the live events themselves while strengthening the label's international brand presence.
Production Company Muvipro
Director Arthur de Weerdt
Co-Director Erwin Swampillai
Producer Daniël de Weerdt
Drone Arthur de Weerdt
Cam 1 Arthur de Weerdt
Cam 2 Daniël de Weerdt
Photographer Arthur de Weerdt