Karsu - Zaman

Karsu and her management approached us to create a narrative story around ZAMAN. Together, we developed a concept that captures the emotional contrast between the carefree innocence of young Karsu and the darkness she later faces through a complicated relationship with a man.

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The story follows her gradual loss of control as she becomes trapped in a monotonous and suffocating reality, longing to return to the warmth and safety of her childhood and the comforting embrace of her mother.

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Visually, this contrast is portrayed through light and color: the nostalgic, carefree moments are filmed in warm, soft tones, while the scenes reflecting struggle and entrapment are colder and darker, dominated by shades of blue.

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The vocal performance is seamlessly woven into the narrative, allowing the song and visuals to merge into one cohesive and emotionally resonant story, a cinematic journey through innocence, loss, and rediscovery.

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