Muvipro was commissioned by Spinnin’ Records to support the marketing campaign for 'Angles', the collaboration between Jonas Blue and Sevenn. The campaign was built around Miami Music Week, using the international setting and momentum of the event to create a full content package for the release.
The objective was to produce a range of promotional assets that could be used across multiple platforms and moments in the campaign. By filming during Miami Music Week, we were able to connect the track to the energy of the dance music scene and create content that felt timely, dynamic, and relevant to the audience.
Our role was to direct, produce, and film the full content campaign. This included a recap, interviews, photography, and a music video, all created around the presence of the artists during Miami Music Week. We were responsible for translating the release into a visual campaign that could support both the storytelling and promotion of the track.
The final content was distributed across YouTube, Instagram, TikTok, and the Spinnin’ Records website. The result was a complete visual campaign that strengthened the release of 'Angles' and gave Spinnin’ Records a versatile set of assets for international promotion.
Production Company Muvipro
Director Arthur de Weerdt
Co-Director Erwin Swampillai
Producer Daniël de Weerdt
Drone Arthur de Weerdt
Cam 1 Arthur de Weerdt
Cam 2 Daniël de Weerdt
Photographer Arthur de Weerdt