Het Sierveld funding Campaign

CHALLENGE
Het Sierveld is part of Lenteland, a Dutch cooperative committed to transforming agriculture through regenerative farming. Their mission is to build a network of future-proof farms that restore ecosystems, enhance biodiversity, and provide sustainable, locally-produced food. The challenge was to translate this mission into a compelling story that could attract new local investors and make them feel part of a bigger movement.

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APPROACH
We created a campaign built around a cinematic commercial that highlights both the core values of Het Sierveld and the personal approach of its owners. At the heart of the concept lies the idea that regenerative farming is not only about producing food, but about reconnecting people with the land and empowering communities. By showing the contrast between conventional agriculture and the possibilities of a regenerative approach, the campaign made clear that investing is more than financial support, it is a choice to actively shape a sustainable future.

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Through strong storytelling, visual impact, and strategic branding, we positioned Lenteland’s unique model as an accessible way for local residents to become co-owners of regenerative farms, fostering environmental restoration, social resilience, and long-term economic viability.

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