ANWB Wegenwacht

For Mediahuis, Muvipro created a commercial style case video for the ANWB Wegenwacht campaign, ‘Je hebt pas echt pech als je geen Wegenwacht hebt’.

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The film follows a central character from the target audience, allowing the viewer to experience the campaign through their eyes. As the story unfolds, the different campaign assets pass by in a natural and energetic way. The viewer hears the radio elements, sees the online and social formats, feels the tone of the activations and moves through the campaign as one connected brand experience.

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By using a narrative structure, cinematic pacing and a commercial visual language, the case video shows how the ANWB campaign appeared across different moments, platforms and touchpoints. All assets come together around one clear message, ‘Je hebt pas echt pech als je geen Wegenwacht hebt’.

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The result is a dynamic case video that presents the campaign from the perspective of the audience, capturing how Mediahuis translated the Wegenwacht proposition into a broad, recognizable and memorable campaign experience.

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